The #1 Program for Building an Expert Business
A 10-week clarity + business-building sprint for executives and experts who want a simple, profitable business that reflects their expertise.
If you're honest, it feels like there’s a gap between where you are and where you want to be.
If you’re still in corporate…
You’re capable, respected, and successful — yet unsure how your expertise translates into a profitable business.
Your questions sound like:
What if I can’t replace my income?
What if I build the wrong thing?
And where do I even start?
If you’ve already left corporate…
You’re working hard, but your business isn’t working for you.
Instead, you feel:
Overwhelmed
Overextended
Underpaid
Scattered
Unclear on your offer
Unclear on your message
Unclear how to grow
You’re not lacking talent — you’re lacking a foundation.
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What You Really Need (but don’t have yet):
✔️ A message people instantly understand
✔️ A premium offer that actually sells
✔️ A simple, aligned path to monetization
✔️ A business model built around your strengths
✔️ Strategic feedback on your expertise, not generic advice
✔️ Structure, clarity, and direction
✔️ A business that pays you, not one that drains you
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What You’ll Walk Away With:
✔️ ONE unignorable message
Your clear, repeatable, “this is what I’m known for” point of view.
✔️ ONE premium offer architecture
A revenue-ready program or service that aligns to your strengths, expertise, and Working Genius profile.
✔️ ONE marketing path to immediate monetization
Whether that’s LinkedIn, email, speaking, or another channel — you’ll know the exact moves to make first.
✔️ Your Marketing Playbook
Positioning, your content pillars, the stories you’ll use, templates, prompts, and your “first 30 days” plan.
✔️ Your Signature Framework
The 3–5 step proprietary method that becomes the backbone of your business.
✔️ Your Working Genius + 16 Personalities analysis
So the business we build actually matches your natural wiring.
✔️ Confidence. Clarity. Momentum.
The heart of every successful reinvention.
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Why this works:
Because this isn’t a course.
This isn’t a content library.
This isn’t a “go at it alone” program.
This is a:
✔️ 10-person, intimate, high-touch cohort
✔️ Designed for earned expertise, not beginners
✔️ Built on real-time feedback, refinement, and collaboration
✔️ Led by two strategists who have built real businesses
✔️ This is where clarity is created.
✔️ This is where confusion ends.
✔️ This is where momentum begins.
Meet Your Ideal Peers
This is not a beginner room.
This is a room of earned expertise.
You’ll be surrounded by people who:
Have built real careers…
C-levels, VPs, Directors, founders, and consultants, who are ready to design a next chapter that actually reflects their expertise.
Want clarity more than complexity…
They’re tired of trying everything. They want to do the right things.
Value depth over noise…
They’re not impressed by loud influencers or gimmicky tactics. They want thoughtful strategy.
Take ownership of their reinvention…
They’re not looking for someone to save them. They want a trusted framework and experienced partners.
Bring thoughtful thinking to the table…
They ask smart questions, share generously, and elevate the quality of the room.
Want to simplify, focus, and monetize…
Everyone is here to stop overbuilding and start building a business that works.
Are building the business they should have built from the start…
This cohort is full of “second-act” builders — people who know they’re capable of more.
This is the room that raises your thinking.
This is the room where you’ll be understood.
This is the room that accelerates your next chapter.
Who Thrives in This Program
You will thrive here if you:
Have earned expertise and want to leverage it…
You’ve built deep skill and judgment. Now you want a business that reflects that.
Are done guessing…
You don’t want another year of trial-and-error. You want a clear path.
Want strategy, not hype…
You’re not looking for a celebrity coach. You’re looking for smart, grounded guidance.
Want to reduce, simplify, and focus…
You’re ready to move from “too many things” to “the right things.”
Crave clarity and confidence…
You want to know exactly who you serve, what you offer, and how you talk about it.
Want peers at your level…
You want to be surrounded by smart, experienced people doing serious work.
Are ready to take decisive action…
You’re not here to collect information. You’re here to build.
Who This Program Is NOT For
This is not the right fit if you:
Are looking for passive income shortcuts…
We teach clarity, positioning, and real monetization — not “get rich quick” tactics.
Want a massive, anonymous community…
If you want to be one of 500 people in a Slack or Facebook group, this isn’t that.
Aren’t willing to simplify
If you’re attached to doing everything, all at once, you won’t enjoy this.
Are chasing viral hacks
We focus on authority, alignment, and consistent growth — not chasing virality.
Cannot invest safely
We don’t want you making this decision from financial panic. That’s misaligned with the work we do.
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The Format:
10 weeks
Weekly live coaching (in Circle)
One private session with Chris
One private session with Patricia
Working Genius assessment
16 Personalities assessment
Group hot seats + collaborative development
A private community (no WhatsApp chaos — everything inside Circle)
Two years of access to all session recordings and Q&A
FAQ
Q1: I’m still in corporate. Will this work for me?
Yes. If you’re exploring leaving, designing your runway, or planning your exit, this will help you build a de-risked, revenue-ready path before you jump.
Q2: I’ve already left corporate. Will this help me if I’m struggling?
Absolutely. Most struggling experts aren’t lacking talent; they’re lacking clarity, positioning, and a simple business model. This program fixes that.
Q3: What if I don’t know my message or offer yet?
Perfect. Clarity is not a prerequisite; it’s a deliverable. You’ll walk away with one message, one premium offer, and one monetization path.
Q4: I’ve taken other programs that didn’t deliver. How is this different?
We don’t just give you content; we build with you.
Small cohort. Live coaching. Real-time feedback.Hands-on business creation.
This is not “watch 50 videos and good luck.” It’s a guided, collaborative build.
Q5: Will I have to be “loud” on social media?
No. You’ll choose a marketing channel that fits your wiring. Quiet authority works beautifully, and we teach you how to use it.
Q6: What if I’m introverted?
Great. Many of our best clients are. This cohort values depth, substance, and thoughtful contribution, and not performative extroversion.
Q7: How much time do I need each week?
Most members spend 2–3 hours per week: Around 1 hour in live coaching and 1–2 hours implementing what we design together.
Q8: What if I miss a session?
All sessions are recorded and available in our private Circle community for two years.
Q9: Is $5,000 worth it?
You’re building the foundation of your entire business model: Your offer, message, marketing, monetization path, frameworks, and confidence. Most members recover their investment through clearer offers, better pricing, or faster client acquisition.
Q10: What happens after the 10 weeks?
You walk away with a complete foundation for a simple, profitable business:
A clear message
A premium offer
A monetization plan
A marketing playbook
A proprietary framework
And the confidence to keep building.
You’ll also retain access to recordings for 2 years and can continue implementing your plan with the tools we’ve built together.
Chris Laping
Chris Laping is a former 4-time CIO and tech CEO who helps high-performing execs and experts turn their experience into unignorable businesses, brands, and opportunities. After spending decades inside Fortune 500 companies and later building his own high–seven-figure, low-overhead business, Chris now guides clients through clarity, positioning, and monetization so they can build a second act that actually works.
Chris is the bestselling author of People Before Things and the forthcoming Unignorable. His work has been recognized by The Economist, Wall Street Journal, Fast Company, Harvard Business Review, and Forbes.
Today, Chris brings his background in organizational leadership, influence, and business strategy to entrepreneurs, executives, and creators ready to design a simpler, more profitable, more meaningful next chapter.
Patricia Wooster
Patricia is the founder of WoosterMedia Publishing, where she helps experts, executives, and entrepreneurs codify their wisdom and leverage their expertise into books, digital courses, workshops, speeches, consulting, and media opportunities.
She has published 19 books, including the award-winning and bestselling Ignite Your Spark with Simon & Schuster. Her experience includes working with companies and organizations like Disney, HSN, WeDay, Informix Software, Designing Genius, and KPMG, as well as start-up entrepreneurs and influencers.